When you buy a company you are essentially buying its customer relationships. After all, what’s a company worth without revenue? But what if those relationships are damaged and what if revenue is at risk? Buy-side customer due diligence allows you to mitigate this risk by validating the strength and stability of a target’s top accounts. Beyond that, customer due diligence also uncovers insights that can be used to retain at-risk accounts and develop post-close playbooks for profitable market share growth.